POWERED BY DHL Express
SHOP SERBIA · DISCOVER SERBIA

DISCOVER
WHAT SERBIA
MAKES.

Brands, products and stories from Serbia in one place. Discover them through Shop Serbia and purchase directly from the merchant.

Explore Shop Serbia →
Fashion Mione Discover brand →
Beauty & Health Herbalia Discover brand →
DISCOVERY

Not sure where to start?

I am looking for a for a who loves .

Search uses only the Shop Serbia catalog of brands and products.

EXPLORE Categories from Serbia
Auto & Moto Home & Living Electronics Food & Drink Books Beauty & Health Fashion Music Jewelry Religious Products Sports Equipment Souvenirs
CURATED FROM STORES

FEATURED
FROM STORES.

Products worth discovering. Shop Serbia connects you directly with the merchant.

Zeero Energy

Laguna - Semper idem - Đorđe Lebović - Books People Are Talking About

1399 RSD
Visit merchant →
Zeero Energy

Laguna - Van Gogh - Traces of the Past - Zvonimir Đukić Đule, Srboljub Radivojević Srba - Books People Are Talking About

1999 RSD
Visit merchant →
Zeero Energy

Laguna - The Answer - Hana Adrović - Books People Are Talking About

899 RSD
Visit merchant →
Explore all products →
MEET THE BRANDS

BRANDS
WORTH
DISCOVERING.

From independent studios to established companies. Meet brands creating in Serbia.

Serbia

Sanum per fructus

The best quality of acacia and forest honey.

Food & Drink
View brand →
Serbia

Iguana HandMade

Leather made to last. Craft built to endure.

Fashion
View brand →
Explore all brands →
OUR STORY

ONE PLACE.
MANY STORIES
FROM SERBIA.

Shop Serbia grew from a simple idea: great Serbian brands should be easier to discover — at home and abroad.

We bring merchants, products and stories together without taking over their commerce. Visitors discover, compare and learn about a brand, then purchase directly from the merchant. Each business keeps its identity, its store and its customer relationship.

With DHL logistics expertise and the Shop Serbia digital platform, the goal is simple: more visibility for businesses from Serbia and an easier path from product discovery to its next destination.

Read our story → Showcase your brand →
FOR SERBIAN BUSINESSES

YOUR BRAND.
MORE DISCOVERY.

Create your Shop Serbia profile, showcase products and manage content through Merchant Center.

Apply with your brand →